Frank & co.: Natural diamonds are a symbol of eternal love formed by nature's long journey - read more
The “A Timeless Love, Diamonds Born From the Earth” campaign was started by Frank & co. with the intention of broadening and redefining the justifications for purchasing natural diamonds. Through this campaign, Frank & co. conveys that natural diamonds are not just jewelry but a symbol of eternal love formed by nature’s long journey.
The beauty of nature and the force of time are demonstrated by the billions of years it takes for natural diamonds to develop inside the Earth. Natural diamonds are a singular wonder, much like true, unending love. They stand for an enduring promise, an unbreakable link, and a legacy that may be carried on through the generations.
The goal of this campaign, according to Rolly Soesanto, general manager of Frank & co., is to remind and inspire people that real diamonds are a unique and genuine representation of passionate love.
“We believe it’s time to expand the meaning of diamonds, making them the perfect gift as a symbol of love to celebrate every precious moment in life, not just limited to weddings or engagements, but also as gifts for birthdays, gifts for achievements, gifts for the birth of a child, and as a form of celebration of self-love,” said Rolly.
Jewelry is a timeless tradition with deep meaning, according to Frank & co., which has long played a significant role in many love stories in Indonesia. Several well-known people have selected Frank & co. natural diamonds as representations of their love. These couples include Erik Meijer and Maudy Koesnaedi, Jessica Iskandar and Vincent Verhaag, Bunga Citra Lestari and Tiko Aryawardhana, Adinda Thomas and Raka Akmal, Anggi Marito and Kenji, Maxime Bouttier and Luna Maya, Salshabilla Adriani and Ibrahim Risyad, among others.
Also, Anjasmara and Dian Nitami, who celebrated their 25th wedding anniversary with a symbol of love from Frank & co.
Frank Fire, the Highest Standard of Natural Diamond from Frank & co.
The hallmark branded diamond of Frank & Co., which places the utmost importance on quality, is Frank Fire. Just 1% of Triple Excellent Diamonds worldwide make it through the stringent selection process to join the Frank Fire collection. Every Frank Fire diamond is a natural diamond that has been carefully selected using 12 evaluation criteria and has dual certification from Sarine Technologies and the Geological Institute of America, two prestigious worldwide organizations.
The laser engraving of the “Frank Fire” insignia, which is carefully carved on the diamond’s girdle and only visible under a magnifying glass, is another feature that makes Frank Fire special. Each Frank Fire diamond also has a barcode and a transparent digital report that can be scanned to verify all specs.
By : Kazuri Team
Photo: Courtesy of Frank & co.
2025-09-25